The Screenwriter Strategy You’ve Never Been Taught (But Desperately Need)

What’s the secret to successfully selling your script or landing your dream writing gig? It’s not just about the writing—it’s about how you communicate with the people who can make it happen.

Today, we’re diving into a groundbreaking concept that’s revolutionized industries across the globe. It’s a strategy that forms the backbone of success for countless businesses, but here’s the twist: it’s never been tailored for screenwriters… until now.

Introducing the world’s first Screenwriter Success Funnel.

One of the most foundational elements of any business’s success strategy is to first define—and then implement—their marketing and sales funnel.

So, what exactly is a marketing and sales funnel?

Imagine an actual funnel: wide at the top and narrowing as it goes down. A marketing funnel works the same way. It’s a step-by-step framework that helps businesses guide potential customers on a journey—from casual awareness to becoming loyal advocates.

At the top, the funnel captures a wide range of potential leads, creating awareness. As people move further down, they discover more, start evaluating their options, and eventually reach a point of intent—showing serious interest in what’s being offered.

Finally, they take action—making a purchase or commitment. The funnel doesn’t stop there, though. At its best, it builds loyalty and even turns customers into advocates who spread the word.

For online businesses, this process typically looks like this:

1. Awareness: They first hear about a product or service.

2. Discovery: They explore it further.

3. Evaluation: They decide if it’s right for them.

4. Intent: They express interest in purchasing.

5. Purchase: They buy.

6. Loyalty: They return and buy again.

It’s all about nurturing trust at every stage and guiding people through a journey of confidence—so they see you as the go-to expert or collaborator.

But here’s the thing: as screenwriters, we aren’t running e-commerce websites or selling physical products. We’re in the business of selling scripts or being hired for our writing services. And we do this by building meaningful relationships with producers, agents, and other decision-makers.

You’re Screenwriter ICPs.

That’s why we need our own version of the funnel—one tailored specifically to the goals, objectives, and communication requirements of screenwriters.

Introducing the Screenwriter Success Funnel.
This is a framework designed to help you manage and nurture your relationships, guiding collaborators from casual connections to trusted partnerships.

So, why should you use the Screenwriter Success Funnel?

It helps you build trust and credibility step by step.
It gives you a clear communication strategy to achieve your goals.

It ensures you’re always moving closer to meaningful opportunities.
And it boosts your confidence when approaching collaborators or decision-makers.

So here it is. A true world’s first: Your Screenwriter Success Funnel
(Click here to download your free comprehensive guide)

Awareness: Build your presence and get noticed by the right people.

Discovery: Spark interest by sharing your expertise and learning about theirs.

Evaluation: Earn trust and prove your value through relevant samples and insights.

Intent: Engage meaningfully to solidify interest in collaborating.

Commitment: Lock in the deal—whether that’s a script sale or a writing job.

Loyalty: Strengthen the relationship and become a trusted collaborator.

Advocacy: Turn your collaborators into champions who recommend you to others

With these seven phases, you now have a clear roadmap to create a repeatable, comprehensive strategy for building relationships and achieving your career goals.

Let’s see how this works with a real-world example:

Awareness: You attend a film festival or networking event where you meet a producer. You engage in conversation, learn about their projects and needs, and exchange contact details.

Discovery: After the event, you follow up and ask if they have a passion project they’d like help developing. You offer to assist with an early-stage concept or scene, positioning yourself as a valuable collaborator.

Evaluation: The producer shares more about their project. You send them a relevant script sample, showcasing your writing skills and understanding of their vision.

Intent: You email the producer about a funding opportunity that aligns with their project and offer to help with the application. This proactive approach builds trust.

Commitment: The producer hires you to write the screenplay for their project.

Loyalty: Later, you pitch them a new idea that fits their slate, and they bring you on board to develop it further.

Advocacy: They refer you to another filmmaker and recommend you for future projects.

As you can see, each step builds on the last, turning a simple introduction into a long-term professional relationship.

The Screenwriter Success Funnel isn’t just a framework—it’s a roadmap for creating a repeatable, relationship-nurturing strategy that can help you achieve your career goals.

If you’re ready to start building connections that matter, click here to download the free Screenwriter Success Funnel Guide.

And before you go, check out our Chop on Screenwriter Industry Connection Personas or ICPs. It’s the perfect next step to understanding your target audience and making your dream projects a reality.

Thanks for stopping by. My name is Chris Brennan, and until next time - Keep crafting, keep connecting, and keep honing your Writing Chops.